Retrieved Title(s):35 . Publication type: Book Tilte: Marketing planning for services Author(s): Malcolm McDonald Adrian Payne Publication Data: Oxford: Butterworth Heinemann Publication Year: 1996 Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: Marketing plans: how to prepare them, how to use them Author(s): Malcolm McDonald Publication Data: Oxford: Butterworth - Heinemann Publication Year: 1999 Edition: 4th ed. Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: The Marketing plan in colour: a pictorial guide for managers Author(s): Malcolm McDonald Peter Morris Publication Data: Oxford: Butterworth Heinemann Publication Year: 2000 Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: Streetwise marketing plan: winning strategies for every small business Author(s): Don Debelak Publication Data: Halbrook, Massachusetts: Adams Mwdia Corporation Publication Year: 2000 Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: Marketing communications Author(s): Patrick de Pelsmacker Maggie Geuens Joeri Van Den Bergh Publication Data: Harlow, England: Prectice - Hall Publication Year: 2001 Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: Cases in strategic marketing Author(s): David Rosenthal Lew G. Brown Publication Data: Upper Saddle River, New Jersey: Prentice - Hall Publication Year: 2000 Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: Strategic marketing: an introduction Author(s): Tony Proctor Publication Data: London: Routledge Publication Year: 2000 Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: Strategic marketing: planning and control Author(s): Graeme Drummond John Ensor Publication Data: Oxford: Butterworth Heinemann Publication Year: 2001 Edition: 2nd. ed Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: Succesful marketing communications: a practical guide to planning and implementation Author(s): Cathy Ace Publication Data: Oxford: Butterworth Heinemann Publication Year: 2001 Copie(s) info.: ● Total number of Copie(s):3 . Publication type: Book Tilte: Strategic marketing management cases Author(s): David W. Cravens Charles W. Lamb Victoria L. Crittenden Publication Data: Boston: McGraw - Hill/Irwin Publication Year: 2002 Edition: 7th ed. Copie(s) info.: ● Total number of Copie(s):3 . Publication type: Book Tilte: Marketing plans: how to prepare them, how to use them Author(s): Malcolm McDonald Publication Data: Oxford: Butterworth - Heinemann Publication Year: 2002 Edition: 5th ed. Copie(s) info.: ● Total number of Copie(s):5 . Publication type: Book Tilte: Internal marketing: tools and concepts for customer-focused management Author(s): Pervaiz K. Ahmed (Author), Mohammed Rafiq (Author), Publication Data: Oxford: Butterworth Heinemann Publication Year: 2002 ISBN: 0-7506-4838-4 Copie(s) info.: ● Total number of Copie(s):4 . Publication type: Book Tilte: Strategic marketing Author(s): David W. Cravens Nigel F. Piercy Publication Data: Boston: McGraw-Hill/Irwin Publication Year: 2003 Edition: 7th ed. Copie(s) info.: ● Total number of Copie(s):2 . Publication type: Book Tilte: Marketing plans that work Author(s): Malcolm H. B. McDonald (Author), Warren J. Keegan (Author), Publication Data: Boston: Butterworth Heinemann Publication Year: 2002 Edition: 2nd ed. Call Number: 658.802 MCD Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: Strategic marketing Author(s): David W. Cravens (Author), Publication Data: Boston: Irwin/ McGraw - Hill Publication Year: 2000 Edition: 6th ed. Call Number: 658.802 CRA Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: Strategic marketing: cases, concepts and challenges Author(s): John Atkinson (Author), Ian Wilson (Author), Publication Data: Harlow, England: Prentice Hall Publication Year: 1996 Call Number: 658.802 ATK ISBN: 0-00-499037-4 Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: Services marketing: a strategic approach Author(s): Karen P. Goncalves (Author), Publication Data: Upper SaddleRiver, New Jersey: Prentice Hall Publication Year: 1998 Call Number: 658.802 GON ISBN: 0-13-106527-0 Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: The marketing plan: how to prepare and implement it Author(s): William M. Luther (Author), Publication Data: New York: American Management Association Publication Year: 2001 Edition: 3rd ed. Call Number: 658.802 LUT Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: Strategic Marketing Management: planning, implementation and control Author(s): Richard M. S. Wilson (Author), Colin Gilligan (Author), Publication Data: Oxford: Butterworth - Heinemann Publication Year: 1997 Edition: 2nd ed. Call Number: 658.802 WIL Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: Integrated marketing communications Author(s): David Pickton (Author), Amanda Broderick (Author), Publication Data: Harlow, England: Prentice Hall Publication Year: 2001 Call Number: 658.802 PIC ISBN: 0-273-62513-6 Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: Essentials of marketing communications Author(s): Jim Blythe (Author), Publication Data: Harlow, England: Prentice Hall Publication Year: 2003 Edition: 2nd ed. Call Number: 658.802 BLY ISBN: 0-273-65858-1 Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: Marketing planning for services Author(s): Malcolm McDonald (Author), Adrian Payne (Author), Publication Data: Oxford: Butterworth Heinemann Publication Year: 1996 Call Number: 658.802 MCD Copie(s) info.: ● Total number of Copie(s):2 . Publication type: Book Tilte: Marketing Strategy: a decision-focused approach Author(s): Orville C. Walker ([et al.]), Publication Data: Boston: McGraw - Hill/ Irwin Publication Year: 2003 Edition: 4th ed. Call Number: 658.802 MAR Copie(s) info.: ● Total number of Copie(s):2 . Publication type: Book Tilte: Analysis for marketing planning Author(s): Donald R. Lehmann (Author), Russell S. Winer (Author), Publication Data: Boston: McGraw-Hill/ Irwin Publication Year: 2002 Edition: 5th ed. Call Number: 658.802 LEH ISBN: 0-07-027547-5 Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: Effective management for marketing: 2001-2002 Author(s): Mike Worsam Publication Data: Oxford: Butterworth Heinemann Publication Year: 2001 Copie(s) info.: ● Total number of Copie(s):2 . Publication type: Book Tilte: Cases in strategic marketing management: business strategies in Muslim countries Author(s): John A. Quelch (Author), Publication Data: Upper Saddle River, New Jersey: Prentice - Hill Publication Year: 2001 Call Number: 658.802 QUE ISBN: 0-13-028357-6 Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: Strategic marketing problems: cases and comments Author(s): Roger A. Kerin (Author), Robert A. Peterson (Author), Publication Data: Upper Saddle River, New Jersey: Prentice Hall Publication Year: 2004 Edition: 10th ed. Call Number: 658.802 KER ISBN: 0-13-123030-1 Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: Marketing planning: a global perspective Author(s): Svend Hollensen (Author), Publication Data: London: McGraw-Hill Publication Year: 2006 Call Number: 658.802 HOL ISBN: 0-07-710418-8 Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: The long tail: why the future of business is selling less of more Author(s): Chris Anderson (Author), Publication Data: New york: Hyperion Publication Year: 2006 Call Number: 658.802 AND ISBN: 1-4013-0237-8 Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: The marketing plan handbook Author(s): Marian Burk Wood (Author), Publication Data: Upper Saddle River, New Jersey: Pearson Prentice Hall Publication Year: 2005 Edition: 2nd ed. Call Number: 658.802 WOO ISBN: 0-13-196866-1 Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: Strategic marketing problems: cases and comments Author(s): Roger A. Kerin (Author), Robert A. Peterson (Author), Publication Data: Upper Saddle River, New Jersey: Pearson Prentice Hall Publication Year: 2007 Edition: 11th ed. Call Number: 658.802 KER ISBN: 0-13-187152-8 Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: Strategic marketing problems : cases and comments Author(s): Roger A. Kerin (Author), Robert A. Peterson (Author), Publication Data: Boston: Pearson Prentice Hall Publication Year: 2014 Edition: 31th ed. Call Number: 658.802 KER ISBN: 978-0-273-76894-4 Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: Marketing communications : brands, experiences and participation Author(s): Chris Fill (Author), Publication Data: Harlow: Pearson Education Limited Publication Year: 2013 Edition: 6th ed. Call Number: 658.802 FIL ISBN: 978-0-273-77054-1 Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: Creative marketing and communication: the Business Association guide Author(s): Amer Kokh (Illustrator), Publication Data: New York: USAID Publication Year: [2014] Call Number: 658.802 CRE Copie(s) info.: ● Total number of Copie(s):1 . Publication type: Book Tilte: The content marketing handbook : how to double the results of your marketing campaigns Author(s): Robert W. Bly (Author), Publication Data: Irvine, CA.: Entrepreneur Media, Inc. Publication Year: 2020 Call Number: 658.802 BLY ISBN: 978-1-59918-660-3 Copie(s) info.: ● Total number of Copie(s):2